A pay-per-click Internet marketing campaign is a great source of instant traffic, a great way to quickly enter a competitive market. With a PPC campaign people are guaranteed to see your advertisement. The marketing is targeted because people will only see your advertisement when they type in the keywords you choose into a search engine of your choice. The best of all, Internet marketing runs 24/7, even when the office is closed and you are sleeping your campaign could still be drawing in profits for your business.
Some things to know before you start a pay-per-click campaign:
You only pay when a person clicks on your advertisement and goes to your website.
Knowing your Click Through Rate (CTR) will help you to set a budget.
As long as you know your Cost Per Click (CPC) and Click Through Rate (CTR) you can calculate how much you will spend on a certain keyword.
As your Pay Per Click Campaign manager we will:
► Run your pay-per-click campaign for just a fraction of what traditional phonebook advertisements would cost.
► Use customization of daily budgets, time of display, and position to ensure that you are only spending what is necessary.
► Monitor your campaign and make necessary adjustments. We track click through and conversion rates throughout the campaign to determine what works and what doesn’t. With a good PPC campaign you will soon experience an increase in traffic and revenue.